THE LEAD ADVANTAGE
LEAD where others follow. Our unique ability to understand both the commercial and creative aspects of your business will help you become the authority in the industry.
WHO WE ARE
LEAD Associates is a highly respected fashion, brand and retail consultancy based in London, led by Asil Attar, an award-winning CEO & global influencer. Founded in 2013, with a team of industry experts with over 80 years of cumulative extensive experience in the industry.
The company specializes in providing strategic advice and support to brands and businesses from startups and SMEs to global players who are looking to grow and expand in an increasingly competitive global marketplace.
Under Asil Attar's leadership, Lead Associates has become a trusted partner for some of the world's leading brands, helping them navigate the complex landscape of the industry and develop effective business strategies.
‘‘Success requires a combination of creativity, business acumen, and a deep understanding of the customer. ''
ASIL ATTAR - CEO - CO FOUNDER
OUR STRENGTHS
One of the key strengths of LEAD Associates is its innate and unique understanding of the financial, commercial, and creative nuances within brands and businesses. Having a deep understanding of both the financial and creative aspects is crucial in building a strong business that resonates with its target audience and achieves business objectives.
Attar and her team have a very clear vision and values system, focused on creating positive social change. They work closely with clients to ensure that their businesses are inclusive, sustainable, and ethical.
This approach has made LEAD Associates a leader in the field of fashion consultancy and has earned the company a reputation for being innovative, forward-thinking, and socially responsible.
OUR SERVICES
The services offered by LEAD Associates are comprehensive, from turnaround and restructuring to brand development and experiential retail.
The company's team of experts work closely with our clients to understand their individual needs and challenges, and to develop customized solutions that are tailored to their specific goals and objectives.
Attar's leadership style is collaborative and supportive, emphasizing the importance of teamwork and communication. She believes that true success requires a combination of creativity, business acumen, and a deep understanding of the customer, she, and her team work closely with their clients to help them develop these skills and capabilities.
