PLAN. RESEARCH. CREATE. EXECUTE
Launching a new brand can be an exciting but a challenging endeavor. It requires careful planning, research, and execution. LEAD work with you to manage both your creative and commercial components to ensure success.
LEAD have worked with multiple new brand start-ups, with over 50 brands across fashion, accessories, leather goods, jewellery, and home. We know what it takes and more importantly the financial commitment required.
Launching a new fashion brand can be an exciting but challenging endeavor. It requires careful planning, research, and execution.
Often, the biggest mistake brands make is lack of planning and budgeting. Whilst undoubtedly, it’s exciting to create something new, it’s equally as important to manage your creative and commercial components to ensure success.
This includes developing a solid business plan, setting achievable goals, and creating a budget that accounts for all expenses, including production costs, marketing, and overhead expenses.
It is also essential to conduct thorough market research to understand your target audience and competitors. This will help you develop a unique selling proposition and positioning strategy that sets your brand apart in the market.
Another critical aspect is building a strong brand identity, including a memorable brand name, logo, and visual identity that resonates with your target audience.
BRAND CREATION
WE WORK WITH YOU TO DEVELOP A UNIQUE BRAND, DEFINING YOUR BRANDS VISION, MISSION, VALUES AND VISIUAL IDENTITY.
BRAND CREATION:
We work with you to develop a unique brand identity defining the brand's mission, values, personality, and visual identity (logo, packaging, etc.) to differentiate it from competitors
CREATIVE AND DESIGN DIRECTION:
Our expert head of design works closely with you on the creative direction and design of the collections, from the initial design brief to the launch.
RANGE PLANNING & DEMAND FORECASTING
This involves determining the optimal mix of products to offer maximizing profitability and plan your merchandise assortments based on our archive of historical data, market trends, and other factors such as seasonality and promotional activity minimizing excess inventory
SUSTAINABLE AND ETHICAL PRACTICES:
We provide you the resources & guidance on sustainable and ethical practices in the fashion industry.
MARKETING STRATEGY:
We develop a comprehensive go to market plan that outlines the methods and tactics you will use to promote your brand successfully to its target audience.
LAUNCH STRATEGY:
We define the plan and actions to introduce your brand to the market successfully, creating the necessary hype around your launch.
