CREATIVE SERVICES

At LEAD our strength and USP is unique, one of the few consultancy’s that provides both commercial and creative services. Our team of award industry experts have produced some of the most successful branding and marketing transformations and campaigns, including creating new brands for entrepreneurs venturing into the exciting world of fashion and brand. Our years of experience working with some of the worlds most coveted brands allows us to dive deep into our resources, archives and learnings to ensure that your brand is innovative, forward thinking, memorable and most importantly top of mind in a highly competitive landscape.

OUR LIST OF SERVICES INCLUDE:

Brand Development: Branding is a detailed and ever evolving process. The increasingly competitive marketplace and digital landscape means that more than ever, brands have to remain relevant, strong and capable of differentiating themselves from the competitors, continually build customer loyalty, increase brand recognition and recall, and ultimately drive sales and revenue. LEAD works with you to stay at the top of your positioning .

Market Research: Market research plays a critical role in the success of your business. By understanding the needs and preferences of your target market, you can develop products and marketing campaigns that resonate with your audience and ultimately drive sales and revenue growth. We will define the best methods of conducting market research, tailored to your business with a goal of increasing your revenues and profit.

Marketing Strategy: We work closely with you and your key stakeholders to create and execute a tailored marketing strategy and marketing plans across your digital and social media channels that communicate effectively with your customers, build brand awareness, and ultimately drive sales.

Brand Creation: LEAD have worked with multiple new brand start-ups, with over 50 brands across fashion, accessories, leather goods, jewellery, and home. We know what it takes and more importantly the financial commitment required. Launching a new brand can be an exciting but equally challenging, it requires careful planning, research, and execution.  We ensure that you build the right foundation supporting you until the launch and thereafter.

Global Sourcing: LEAD has over 50 years’ experience in global sourcing and product development. Our qualified team gives you access to a wide range of vetted suppliers for fashion, accessories, leather goods, homewares, gifting, and lifestyle.   We work with the world’s best factories that provide production for Zara to Dolce & Gabbana. We give you access to greater flexibility and agility in response to changing market conditions, and the ability to tap into specialized skills and expertise that are not available elsewhere.